out-there-media

Make SEO a Product

Sat, 04 Feb 2023 11:42:59 GMT

Why SEO should be a prouct

We recently came across an interesting article on an Online Marketing Industry website that outlined why SEO (Search Engine Optimisation) should be classed as a product. It sparked our interest because SEO is a large part of our offering, however clients sometimes struggle to understand and ultimately see the benefit in SEO as they see it as a “dark art” that they can’t fully quantify.

The writer of the article looks at the reasons she thinks SEO should be taken more seriously by businesses in that if you class SEO as a product then it means that the business then implements a product management approach and implements a “Product-Led SEO strategy” which then focuses on two main customers “search engines and people” as web or marketing managers tend to focus purely on the customer. If you take a Product-Led SEO approach you start to implement strategies that greatly benefit your business.

We don’t want to duplicate this article, the purpose of this blog post is to give a small insight in how SEO is changing and constantly developing, not only in the way we do the tech (geeky) bits but also how it is viewed by the industry and ultimately the businesses that employ this service to drive customers who are actively looking for your product or service to your site and generating that golden lead.

Every time we speak to a new or existing client our focus is on knowing your business better and how we can increase your site's prominence in search engines such as Google, Bing and Yahoo to name the top 3. We have always seen SEO as a product that we offer our clients and we have managed to achieve great results for the clients who also see it as a vital product for their business.

If you would like to speak to one of our team about how we can optimise your site to help generate you more leads then contact us today. If you aren’t Out There then your competitor is!

Click Here to read the full Why SEO should be a product article.

Make and Keep Resolutions

partners@onlinepartners.online (Colm Murray) — Thu, 26 Dec 2019 14:56:38 GMT

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.

Make a list

Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.

Check the list regularly

Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.

Reward yourself

When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.

Think positively

Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.

We started using Out There Media for our online needs about three years ago. In that time, we've seen an increase in enquiries and secured clients that we don't think would have come to us without a nice slick site design and ongoing site SEO. We thank Craig and the team for the great work and would highly recommend.

Josh Dow

Director JDS Gardening Ltd

Why should you blog?

Thu, 26 Dec 2019 14:56:38 GMT

There are so many good reasons to communicate with site visitors.

Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors.

Writing a blog post is easy once you get the hang of it.

Posts don’t need to be long or complicated.

Just write about what you know, and do your best to write well.

Show customers your personality When you write a blog post, you can really let your personality shine through.

This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication.

Blogs are a great communication tool.

They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site Every time you add a new post, people who have subscribed to it will have a reason to come back to your site.

If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free Maintaining a blog on your site is absolutely free.

You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand A blog is a wonderful way to build your brand’s distinct voice.

Write about issues that are related to your industry and your customers.

Promoting Your Brand

partners@onlinepartners.online (Colm Murray) — Thu, 26 Dec 2019 14:56:38 GMT

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience
Take a few moments to plan your post
Don’t forget to add images
Edit carefully before posting

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.